Kenalkan Perusahaan Lebih Dekat Lewat Exhibition Event
Siapa yang belum familiar dengan exhibition event atau pameran? Bagi banyak bisnis, khususnya yang bergerak di sektor kreatif, teknologi, otomotif, dan gaya hidup, exhibition event merupakan salah satu metode paling efektif untuk mendekatkan diri dengan konsumen. Kalau kamu pernah menghadiri acara seperti Jakarta X Beauty, GIIAS (Gaikindo Indonesia International Auto Show), atau bahkan bazar kecil di pusat perbelanjaan, pastinya kamu sudah mengenal konsep ini.
Apa itu Exhibition Event?
Exhibition event adalah sebuah acara pameran yang dirancang untuk mempertemukan berbagai brand atau perusahaan dengan calon pelanggan atau mitra bisnis. Dalam pameran ini, pengunjung dapat melihat, mencoba, dan bertanya langsung kepada perwakilan perusahaan mengenai produk yang ditawarkan. Selain itu, exhibition event sering kali menjadi ajang bagi perusahaan untuk meluncurkan produk baru, mengedukasi pasar, hingga melakukan demo langsung.
Dalam exhibition event, tujuan utamanya bukan hanya menjual produk, tetapi juga membangun brand awareness, memperkenalkan inovasi terbaru, serta memberikan pengalaman langsung kepada calon pelanggan. Ini adalah cara yang efektif bagi perusahaan untuk menarik audiens dalam skala yang lebih luas, sekaligus membangun citra merekyang lebih kuat.
Dimana Exhibition Event Biasanya Diadakan?
Exhibition biasa diadakan di lokasi-lokasi besar dan strategis yang mudah diakses oleh publik. Beberapa tempat yang sering menjadi lokasi pameran yaitu, Convention Center seperti Jakarta Convention Center (JCC), Mall atau Pusat Perbelanjaan, taman atau ruang terbuka, area expo seperti ICE BSD (Indonesia Convention Exhibition).
Exhibition event bisa diselenggarakan oleh berbagai pihak, tergantung skala dan tujuannya. Beberapa penyelenggara exhibition yaitu:
1. Perusahaan
Perusahaan otomotif seperti Honda atau Toyota misalnya, yang sering menggelar exhibition khusus untuk meluncurkan mobil baru.
2. Event Organizer
Misalnya, Jakarta X Beauty diorganisir oleh komunitas kecantikan Female Daily untuk mengumpulkan berbagai brand kecantikan dalam satu acara.
3. Asosiasi Industri
Seperti Gaikindo yang mengadakan GIIAS (Gaikindo Indonesia International Auto Show) setiap tahun untuk menampilkan perkembangan terbaru di industri otomotif.
4. Pemerintah atau Lembaga Resmi
Pemerintah daerah atau pusat biasanya menggelar exhibition juga, contohnya Pameran Temporer Kala Kini Nanti Pembangunan Indonesia dalam Indonesia Emas 2045 yang digelar oleh Kementerian PPN/Bappenas bersama Evoria Event.
Tujuan Mengikuti Exhibition Event
Mengikuti exhibition event bukan sekedar tren bagi para pengusaha, tetapi sudah menjadi strategi pemasaran dan pertumbuhan bisnis. Berikut ini beberapa tujuan mengikuti Exhibition event.
1. Memperkenalkan Produk atau Layanan Perusahaan
Pameran adalah kesempatan emas untuk memperkenalkan produk atau layanan langsung ke publik. Berbeda dengan iklan online atau brosur, disini calon pelanggan bisa berinteraksi langsung, melihat, mencoba, dan merasakan produkmu. Kamu juga bisa menjelaskan keunggulan produk dibanding kompetitor secara langsung, membuat mereka lebih yakin dan berpotensi tertarik untuk membeli.
2. Membangun Hubungan Bisnis
Exhibition event dapat menjadi kesempatan untuk memperluas jaringan. Kamu bisa bertemu calon pelanggan, mitra bisnis, hingga investor. Mungkin saja kamu menemukan supplier atau distributor baru yang mendukung bisnis kamu. Kolaborasi dengan pebisnis lain dan membangun koneksi yang kuat, penting untuk perkembangan bisnis dimasa depan.
3. Sumber Informasi Terkini
Ikut exhibition event juga memberi kamu akses ke tren industri terbaru, inovasi, dan teknologi canggih. Selain itu, kamu bisa berdiskusi langsung dengan pelaku industri lain untuk memperbarui pengetahuan dan tetap relevan dengan pasar.
Persiapan Mengikuti Exhibition Event
Kalau kamu udah siap ikut exhibition event, ada beberapa hal penting yang harus dipersiapkan agar tampil maksimal, dan booth perusahaanmu tidak sekadar ramai pengunjung namun juga meninggalkan kesan yang mendalam.
1. Tentukan Target Audiens di Exhibition
Sebelum mulai, pastikan kamu tahu siapa target audiensmu, pelanggan baru, mitra bisnis atau investor? Menentukan target ini menjadikan strategimu lebih terarah. Kalau sasarannya konsumen, buat promosi yang menarik perhatian mereka. Tapi, jika fokus pada mitra bisnis atau distributor, siapkan presentasi yang lebih teknis dan mendalam.
2. Membuat Materi yang Menarik
Materi menarik bikin booth jadi pusat perhatian. Siapkan brosur informatif dengan desain eye-catching, jadi pastikan desainnya menarik, informatif, agar pengunjung yang datang tidak malas untuk membaca. Tambahkan QR code untuk memudahkan pengunjung langsung cek website atau media sosial kamu. Selain itu, freebies jadi daya tarik penting. Barang gratis yang bermanfaat seperti powerbank mini atau totebag lucu buat audiens selalu ingat brand kamu.
Aktivitas seru di booth juga bisa bikin pengunjung semakin betah, seperti games atau demo produk yang interaktif. Jangan lupa, desain booth harus standout, pilih warna cerah, banner besar, dan tampilan yang memikat supaya orang tertarik mampir.
3. Bekerjasama dengan Partner
Tidak ada salahnya untuk bekerjasama dengan partner dalam persiapan exhibition. Cari desainer booth yang bisa buat tampilan booth kamu standout dari yang lain. Ajak juga tim untuk menentukan susunan acara yang seru dan informatif. Bekerjasama dengan partner bisa membantu memastikan semua detail diperhatikan, dan booth kamu siap memberikan pengalaman terbaik bagi pengunjung.
Ikut serta dalam sebuah exhibition merupakan salah satu strategi pemasaran dalam bentuk event marketing, hasil yang diharapkan pun tergantung pada jenis dan tujuan kamu dalam mengikuti acara tersebut, bisa fokus pada penjualan atau pengenalan merk dan produk baru. Yang perlu diingat adalah perencanaan yang matang sebelum mengikutinya agar hasil yang dicapai bisa sesuai target perusahaan.
Didorong oleh nilai-nilai kolaborasi, keahlian, daya tanggap, tanggung jawab, integritas, dan ketangkasan, Evoria mendedikasikan diri untuk menyelenggarakan acara-acara yang melampaui hal-hal biasa. Yuk, konsultasikan kebutuhan untuk acaramu selanjutnya bersama Evoria Event, gratis!
Referensi:
- https://event.detik.com/blog/171/pengertian–tujuan-dan-tips-mengikuti-exhibition-untuk-pemula
- https://parama-arsa.com/exhibition-adalah/
- https://jakarta.xbeauty.id/#about
- https://indonesiaautoshow.com/show-profile/
- https://www.cashlez.com/blog/8-hal-yang-perlu-dipersiapkan-untuk-pameran-bisnis_827.html
- https://www.xoeoindonesia.com/post/perkenalkan-bisnis-lewat-exhibition
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